Financial Investment Services

Financial Services

Financial services is a term used to refer to the services provided by the finance market. Financial services is also the term used to describe organizations that deal with money management. Examples include banks, investment banks, insurance companies, credit card companies, and stockbrokers.

It is the part of the financial system that provides various types of financing through credit instruments, financial products and services.

These are the types of companies that make up the market, which provide a variety of related financial and investment services. These services are the largest supplier to the market in the world in terms of profits.

The challenges faced by this services market force the market participants to keep pace with technological developments, to become more proactive and efficient while keeping costs and risks in mind.

These services have been able to represent an increasingly important financial driver and consumer of a wide range of business services and products. The current Fortune 500 list listed 40 commercial banking companies with revenues of nearly $341 trillion, a modest 3% increase since last year.

Importance of Financial Services:-

It is the bridge people need to take better control of their finances and make better investments. Financial services offered by a financial planner or banking institution can help people better manage their money. It provides clients with the opportunity to better understand their goals and plan for them.

It is the presence of financial services that enables the country to improve its economic position as there is more production in all sectors which leads to economic growth.

The benefit of economic growth to people is reflected in the form of economic prosperity in which the individual enjoys a higher standard of living. Here financial services enable the individual to obtain various consumer products or to obtain them through rental purchase. In the process, there are a number of financial institutions that are also making profits. The existence of these financial institutions promotes investment, production, saving, etc.


Customer specific: These services are usually customer focused. Companies that provide these services study the needs of their customers in detail before deciding on their financial strategy, taking into account cost, liquidity and maturity considerations.

prejudice: In a highly competitive global environment, brand image is critical. Unless the financial institutions that provide financial products and services have a good image, and enjoy the confidence of their customers, they may not succeed.

accompanied by: The production of these services must accompany the provision of these services. Both functions, i.e. production of new and innovative financial services and provision of these services must be conducted simultaneously.

Tendency to perish: Unlike any other service, financial services tend to perish and therefore cannot be hoarded. It must be supplied as required by customers. Hence the financial institutions have to ensure proper synchronization between supply and demand.

Personnel based services: The marketing of these services must be extensive by people and is therefore subject to diversity in performance or quality of service.

Market dynamics: Market dynamics depend to a large extent on social and economic changes such as disposable income, standard of living and educational changes related to different customer classes. Therefore, financial services must be constantly redefined and improved taking into account market dynamics.

Investment promotion: The existence of these services leads to more demand for the products and the producer goes to more investment in order to meet the demand from the consumer.

Savings Boost: Such services as mutual funds provide a great opportunity for different types of savings. In fact, various types of investment options are provided for the convenience of retirees as well as seniors so that reasonable return on investment can be ensured without much risk.

Reduce risk: The risks of both financial services as well as producers are reduced by the presence of insurance companies. Various types of risks are covered which not only provide protection from fluctuating working conditions but also from risks caused by natural disasters.

Maximizing Returns: Having these services enables businessmen to maximize their returns. This is possible due to the availability of credit at a reasonable rate. Producers can make use of different types of credit facilities to acquire assets. In some cases, they can even lease certain assets of a very high value.

Benefit to the government: The existence of these services enables the government to raise short-term and long-term funds to meet both revenue and capital expenditures. Through the money market, the government raises short-term funds by issuing treasury bills. They are purchased by commercial banks from depositors’ money.

capital market: One measure of any economy is the presence of a vibrant capital market. If there is frenetic activity in the capital market, this is an indication of a positive economic condition. These services ensure that all companies are able to have enough funds to boost production and ultimately make more profits.